“First do what is necessary. Then do what is possible. And before you know it you are doing the impossible." - Saint Francis

Annette Karantoni

Chief Supply Chain Officer

Woolworths Group
Annette has spent the last 20 years working across Woolworths Group. Annette’s roles over the years have included eCommerce, logistics, buying, marketing and replenishment. Annette also led the redesign of our supply chain network which laid out our development and investment roadmap. Most recently, Annette has been part of the WooliesX scale-up and has spent the last few years building capabilities for our customers and teams in her role as Director of B2C eCommerce. In this role, she grew a highly capable team and worked closely with our supply chain and store operations teams to navigate huge acceleration in this space. During her time in the role, Annette oversaw growth of the WooliesX eCommerce platform from 2% to 11% of our total business. In her current tole, Annette is responsible for leading Primary Connect, the supply chain arm of Woolworths Group. Annette’s team of more than 10,000 support Woolworths, BIG W, BWS and Dan Murphy’s stores across the country, providing them with our customer’s favourite food, drink and everyday needs items. Passionate about our customers and team, Annette brings a wealth of experience and passion to the Group Executive team, with a track record of delivering customer-led strategies, delivering change , innovation and scalable ways of working.